David Schkade is a Professor of Management and Strategy at UC San Diego, and serves a member of the Scientific Council of the IPSP as well as a Coordinating Lead Author for Chapter 8: Social Justice, Well-Being, and Economic Organization. In this video, he talks about how experiments to measure well-being are carried out, and emphasizes the importance of increasing primary education to populations to whom it is not readily available. He also explains that the IPSP may serve as a vehicle for expanding the criteria that determines how the well-being of a population is measured.